● To provide our customers one stop solution for all their financial needs through tailor-made products based on their specific requirements.

● To challenge conventional credit delivery models and use our resources innovatively for a positive change.

● To widen our base and make our presence felt in all areas of financial sector.

● To uphold the guiding principles of trust, integrity and transparency in all our dealings.

● Becoming a leading NBFC and to participate in making of New India through efficient Credit Delivery to MSMEs and other sectors of the Economy.

● Financing Stressed but Viable Business Units, thereby helping entrepreneurs to remain in business and to be profitable over a period of time. This will avoid loss of employment and entrepreneurial talent in the country.